Case Study

Elevating a local Coffee Shop's Online Presence and Sales through Strategic Branding and content creation

Client

A local Brooklyn based Coffee Shop.

Objective

To increase the coffee shop's online visibility, engagement, and in-store sales by aligning their brand essence with their online presence.

Strategy

Branding Alignment: Focused on capturing the true essence of the coffee shop and translating it into a compelling online story. This involved a cohesive branding strategy using carefully chosen colors, fonts, storytelling through images and reels, and music that resonated with the shop's identity.

Organic Content Creation: Developed and posted organic content that was visually appealing and narratively engaging, tailored to highlight the shop's unique offerings and ambiance. We tested a few options, times, and dates for posting, and established a time that worked, and that reels were the best fit for the clients objectives.

Engagement Focus: Prioritized increasing engagement with both followers and non-followers, leveraging storytelling and content that spoke directly to the shop's community and potential patrons.

brand narrative storytelling

We utilized organic storytelling to showcase the ambiance, introduce the team, and offer behind-the-scenes glimpses, giving audiences a true sense of what to expect when stepping into the Concrete Jungle. From music and colors to carefully curated clips, this reel content has successfully connected us with a diverse audience and has been a key driver in our growth.

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Final results (10 months)

+13% increase in followers
+586.7% increase in accounts engaged
+1,496.4% increase in accounts reached
+606.5% increase in impressions

Sales Impact: The coffee shop experienced its best year yet in terms of sales, directly correlating with the increased online activity, visibility, and engagement.

Conclusion:

Through a thoughtful and strategic approach to branding and content creation, I was able to significantly enhance the coffee shop's online presence, driving not only digital engagement but also tangible sales results. This case highlights the importance of aligning a brand’s essence with its online story to attract and retain a loyal customer base.

Before

after

By deeply understanding the brand's ethos, I curated their social content to perfectly reflect their voice and vibe through tailored images, videos, colors, graphics, and fonts. The use of cohesive colors, textures, and music aligned with the coffee shop's ambiance, engaging their audience and building a resonant community. This strategic approach transformed their grid from disorganized to cohesive, driving both online engagement and in-store traffic.

We focused on organic, reel content that highlighted the brand's core pillars of community, quality, sustainability, and creativity. As a result, we’ve grown to 8.5K monthly viewers and are still expanding. By consistently honing in on these values, we've built a loyal following and strong community.