
Crazy, Scary, Spooky, Hilarious: When the butterfly becomes the pimp
My interpretation of Kendrick Lamar’s message in each act of his 2025 Superbowl performance in which he challenges us to look at the game we’re in, the roles we’ve played in it, and how the very systems that have long exploited us continue to do so. In true Kendrick fashion, he’s found a way to pimp the system itself—turning the very machine that’s used us, against itself—offering us a blueprint for how to break free.

How it All Started
Sometime’s you get a little lost. When that happens, you have to go back to the beginning.