M/I HOMES

Sales strategy | marketing | Project Management | Content Creation | Graphic Design | Social Media Strategy

During my tenure as a sales consultant at M/I Homes, I had the opportunity to spearhead and cultivate a diverse portfolio of new build projects spanning across 4 vibrant neighborhoods within the Houston market. Within this portfolio, I successfully sold, marketed, and managed a range of projects and spearheaded effective marketing initiatives to secure new business. Below, you will find a comprehensive summary of the projects I had the privilege to close and manage, along with some of the innovative marketing strategies that contributed to our remarkable achievements.

Objective:

Successfully sell, market, manage, and deliver new-build projects for a residential builder, ensuring client satisfaction, adherence to budgets and deadlines, and the provision of high-quality solutions.

Responsibilities and Achievements:

Sales Strategy & Execution:

• Developed comprehensive sales strategies tailored to meet specific client needs and market conditions.

• Identified new market opportunities and created targeted sales plans to capitalize on them.

• Utilized data-driven insights to refine sales tactics and improve overall effectiveness.

• Monitored sales performance metrics and adjusted strategies as needed to achieve or exceed targets.

Marketing and Content Management

• Planned and executed integrated marketing campaigns across various channels, ensuring seamless coordination and consistent messaging.

• Coordinated with cross-functional teams to align marketing efforts with sales, product development, and customer service initiatives.

• Monitored campaign performance metrics and adjusted strategies as needed to achieve or exceed objectives.

• Optimized online presence through strategic content creation, keyword targeting, and performance analysis that aligned with brand voice, and expanded brand visibility.

Client Relationship Management:

• Acted as the primary point of contact for assigned accounts, nurturing long-term relationships and promoting client satisfaction.

• Conducted regular client meetings, presentations, and check-ins to provide updates, gather feedback, and address any concerns promptly.

• Exceeded client expectations by delivering personalized customer service and ensuring project execution aligned with clients' goals.

Project Planning and Execution:

• Managed the end-to-end management and on-time delivery of multiple new-build projects simultaneously.

• Developed and implemented comprehensive project plans, considering budgets, timelines, and quality standards.

• Led cross-functional teams, including designers, production, finance, and marketing professionals, to deliver high-quality solutions.

• Ensured seamless integration of project components and adherence to project budgets and deadlines.

Financial Management:

• Strategically planned and developed budget proposals, project goals, and key performance indicators (KPIs) to provide quality and profitable service to clients.

• Monitored project financials, tracked project costs, and proactively addressed any budgetary concerns.

• Collaborated with the finance team to ensure accurate and timely billing, invoicing, and financial reporting.

Quality Assurance

• Upheld high-quality standards throughout project execution, ensuring deliverables met or exceeded client expectations.

• Implemented quality control measures to minimize errors and maximize client satisfaction.

• Received a high client satisfaction rating of 98.7% due to consistent delivery of exceptional results.

Market Research and Trends:

• Conducted comprehensive market research to identify trends and incorporate strategic insights into project planning.

• Developed sales and marketing plans to secure partnerships, generate new business, and surpass company goals.

• Utilized market insights to align project strategies with clients' needs and industry demands.

Outcome:

• Successfully acquired new-build clients, generating $41.3 million in new business growth and exceeding quarterly goals.

• Consistently delivered high-quality solutions while adhering to budgets and deadlines, resulting in a client satisfaction rating of 98.7%.

• Built strong client relationships and led cross-functional teams to ensure successful project execution and client satisfaction.