HOUSTON FREEDMEN’S TOWN CONSERVANCY
Photography | Graphic Design | Social Media Management | PUBLIC RELATIONS
The Houston Freedmen’s Town Conservancy is a 501(c)(3) non-profit organization that protects and preserves the history of Freedmen’s Town for the benefit of future generations who support community engagement, re-education, and heritage tourism.
I had the pleasure of assisting HFTC during Black History Month supporting social media efforts and public relations.
February 2023
Through a strategic combination of brand-focused graphics, captivating photography, and thoughtful use of brand colors, I successfully elevated HFTC's social media presence, resulting in increased engagement, a growing follower base, and, most importantly, a surge in community support.
Graphic design
social media management
Within 1 months time, I was able to increase HFTC’s social media following, engagement, and total accounts reached through use of creative graphics and photography that highlighted the importance of Freedmen’s Town and how the conservancy is making a difference with their efforts.
public relations
In the pursuit of finding a highly skilled and dedicated Digital Coordinator, I was tasked with crafting the captivating copy for HFTC's job posting, strategically highlighting the organization's mission, values, and the exciting opportunities that await potential candidates.
In preparation for the Macquarie Group Grant Proposal, I had the privilege of collaborating with HFTC to revamp their presentation by providing innovative design solutions and refining the copy to effectively convey their impactful mission, ultimately enhancing their chances of securing the grant.
